Wedding is one of the most searched topics on Etsy, and with over 5.2 million listings, it’s also a highly competitive market. The best keywords next to wedding are – invitation, – dress, – gifts, – favors, – guest books, …. This was searched the most, but what was bought the most?
10th Place: The Heart Glasses
Not the new Barbie movie, but this unbeatable sale price is probably the reason for the many sales. The many different styles are also good for any bachelor party with different tastes. And these glasses are a useful addition to any summer wedding.
Price: 1,98$ | Profit: 1,34$
#: custom sunglasses, bride glasses, heart shaped glasses, sunglasses, Heart Sunglasses, party sunglasses, trendy sunglasses, Bride Sunglasses, wedding sunglasses, heart glasses, hen party, bachelorette favor, bachelorette party
AI estimation : 1.883 Sales (240 in 7 Days) | 742 Favorites | 140 Reviews
Release on: Apr 09, 2023 (USA)
9th Place: The elegant bridesmaid
This jewelry travel case is a simple and elegant take on a personalized bridesmaid gift. At the same time, it has a much higher value than $12 and will last longer than a pair of sunglasses.
Price: 11,96$ | Profit: 10,37$ (personalized)
#: Jewelry case, jewelry box, travel jewelry case, custom jewelry box, travel jewelry box, Bridesmaids Gift, bridesmaid proposal, Travel Case, Velvet Jewelry Box, Christmas Gift, holiday gift, personalized case, valentine’s day
AI estimation : 23.320 Sales (245 in 7 Days) | 35.380 Favorites | 4.261 Reviews
Release on: May 17, 2022 (USA)
8th Place: The Classic Man
Among the gifts for the groom is probably the greatest classic; the hip flask. Often a direct metal engraving is offered, but this model is personalized on a leather sheath with the name or initalia.
Price: 11,89$ | Profit: 10,39$ (Gray)
#: groomsmen flask, personalized flask, custom flask, engraved flask, groomsmen gift, flask for groomsmen, flask for groomsman, leather flask, flask personalized, flask leather, flask for men, flask, flasks
AI estimation : 13.566 Sales (291 in 7 Days) | 6.596 Favorites | 2.210 Reviews
Release on: Dec 05, 2019 (USA)
7th Place: The Party Tattoo
Washable tattoos are a big hit with kids at parties, so why not with drunk adults? Especially with your loved one’s face and a funny saying.
Price: 11,90$ | Profit: 10,31$ (5 Tattoos)
#: bachelorette favor, bachelorette party, bachelorette tattoo, personalized favor, wedding favor, wedding tattoo, party favors, custom tattoo, bride tattoo, face tattoo, custom bachelorette, bachelorette gift, photo tattoo
AI estimation : 5.124 Sales (325 in 7 Days) | 2.082 Favorites | 891 Reviews
Release on: Dec 18, 2019 (USA)

6th Place: The Flower Girl
I have already written about this article and the cute idea behind it. Now it only remains for me to say that you must never forget the other people, as only, for example, the bride, or occasions at a wedding. The perfect niche shows this product excellently.
Price: 13,38$ | Profit: 11,65$ (Box)
#: flower girl, flower, child, flower girl bracelet, flower girl jewelry, flower girl gift, girl, personalized, pearl, monogram, proposal, bracelet
AI estimation : 25.331 Sales (341 in 7 Days) | 12.281 Favorites | 3.277 Reviews
Release on: Mar 03, 2021 (USA)
5th Place: The Knife Gun
Maybe I’m just too German for this product and don’t understand the American enthusiasm for guns. But in any case, it is a very „masculine“ gift for a wedding, whether for the groom or the best man. Of course, like almost everything, you can personalize not only the wood but also the metal.
Price: 23,79$ | Profit: 21,07$ (Handle & Blade engraved)
#: Custom Knife, Monogrammed Knife, Folding Knife, Camping Knife, Fiance Gift, Groom Gift, Gift for Bestman, Best Man Gift, Engraved Knife, Pocket Knife, Gun Knife, Gun Pocket Knife, Bachelor Party Gifts
AI estimation : 1.402 Sales (344 in 7 Days) | 1.129 Favorites | 197 Reviews
Release on: Jun 27, 2022 (USA)
4th Place: The Hanger
This product has many little extras that make it a good product for me. (Even though you can see from the photos on the floor that the possibilities are limited). The photos do a good job of housing all the info and showing what is possible. A nice little extra is that you can choose the color of the bow.
Price: 12,54$ | Profit: 10,89$ (Single, Adult Size)
#: Wedding Dress Hangers, wedding hangers, wedding hanger, personalised wedding, wedding day, personalized wedding, wedding photo prop, engraved wood hanger, bridal party hangers
AI estimation : 6.905 Sales ( in 7 Days) | 3.059 Favorites | 1.074 Reviews
Release on: Jul 06, 2019 (UK)
3rd Place: The Hanger II
This competitor’s photos look much more professional. The images work more with infographics, which I like. However, they could have used all 13 possible images instead of squeezing the text into one photo. I also miss, for example, a simple comparison photo of the two sizes, because you get more of an idea from that than from a centimeter number. Despite the minor points, I understand why this item is an Etsy’s Pick.
Price: 8,32$ | Profit: 7,07$ (Name only)
#: bridesmaid hangers, bride hanger, wedding hangers, wedding dress hanger, dress hanger, personalized hangers, personalised hangers, custom bridal hanger, bridesmaid hanger, bridesmaid gifts, bridal party hangers, bridal hangers, custom hangers
AI estimation : 23.221 Sales (414 in 7 Days) | 8.679 Favorites | 4.207 Reviews
Release on: Apr 19, 2020 (USA)
2nd Place: The Easy Bag
Of all the possible customizable bachelorette bags on Etsy, I personally wonder why this one made it to second place. I don’t associate this type of bag with pool and swim day, but rather with school days. Therefore, I could imagine that the success is due to the design & style. The large letters in a color block design with the background is in line with the current trend. Very good are the examples and photos with this product.
Price: 14,27$ | Profit: 12,46$ (small Pouch)
#: custom, bridesmaid gift, miami, palm springs, mexico, california, bachelorette bag, pool bag, waterproof, cabo cancun, bahamas, Beach, Lake
AI estimation : 7.383 Sales (424 in 7 Days) | 4.899 Favorites | 799 Reviews
Release on: May 22, 2019 (USA)
1st Place: The Can Guy
Even though this can holder/cooler is significantly more expensive than the flask, it made it to number 1 last week. Probably also because it is much more versatile. I have already written about it here.
Price: 23,76$ | Profit: 21,05$
#: Engraved Can Cooler, Beer Can Holder, Groomsmen Proposal, Groomsman Gift Ideas, Groomsmen Can, Can Coolers, Can Holders, Groomsmen Gifts, Gifts Personalized, Personalized Gifts, Cheap Groomsmen Gift, Stocking Stuffers, Cheap Gifts for Men
AI estimation : 11.700 Sales (499 in 7 Days) | 3.924 Favorites | 2.085 Reviews
Release on: Dec 01, 2022
Please note that the above prices are in $ for the USA. Prices are taken at the time of publication of the text and are not subsequently adjusted.
Using AI, I can provide rough estimates of sales, reviews, and favorites based on public data. Please note that this data is for orientation only and doesn’t reflect exact numbers.
The profit next to the prices should be for guidance that still Etsy fees fall off. The fees for shipping are not included.
Please keep in mind that behind the sales figures can also be very costly advertising & marketing campaigns. Therefore, you can not say across the board, whether the sales are worthwhile financially.
Since opening my own small shop, I’ve gained valuable experience with Etsy, SEO, marketing, and everything else you need to know about selling online. Discovering new ideas for small businesses and figuring out what works best has been a joy for me. As someone who is more analytical than artistic, I like to focus on that strength.
My blog is a place where I want to share my insights and knowledge with anyone who is interested in Etsy or handmade stores. I hope we can all learn and grow from each other, even if you are still sitting alone in your office at home. Because it’s more than „just a little Etsy store“ ….
Thanks for your support! ♥
