Selling jewelry online is a dream for many young women. But especially in this category, quality is very important for the customers, e.g. that it does not rub off or is durable. In social media, videos with beautiful packaging are now also becoming more and more popular and the special „unpacking moment“ more sought after. Not only the niche is important here, but also the choice of materials. After all, who wants a bad customer review with awful photos?
10th Place: More then one big name
This product fascinates me very much, because they have created from the classic clunky name chain a fine variant with up to 5 names. The type of link chain, especially in choker style, are also very modern. This idea of multiple name chain I find so far the most outstanding, precisely because the names are integrated into the chain and do not stand out.
Price: 25,58$ | Profit: 22,69$ (1 name)
#: Engraved Necklace, Name Necklace, Custom Necklace, Personalized Gifts, Kids Name Necklace, mom necklace, personalized jewelry, custom jewelry, matching necklaces, friendship necklace, graduation gift, Unique gifts for mom, necklace for women
AI estimation : 10.202 Sales (278 in 7 Days) | 11.421 Favorites | 1.729 Reviews
Release on: Jun 03, 2022 (USA)
9th Place: Letter by Letter
This bestseller falls into the same success section of the name chains. Especially this variant can score with the staggered letters and gives a uniform look, which goes well as a choker. But much more important to mention here is the store: Caitlyn Minimalist. Because if you’ve already gotten to the point where the third keyword of your title is your name, then you’ve made it. And Caitlyn Minimalist should mean something to every etsy jewelry seller, because with over 2 million sales she is one of the stars in this field.
Price: 30,82$ | Profit: 27,44$
#: CUSTOM NAME, INITIALS NECKLACE, PERSONALIZED JEWELRY, NAME NECKLACE, LETTER NECKLACE, GIFTS FOR MOM, CUSTOM NAME NECKLACE, MOTHER NECKLACE, GIFT FOR MOM, GIFTS FOR HER, PERSONALIZED GIFT, CAITLYN MINIMALIST, NEW MOM GIFT
AI estimation : 51.656 Sales (285 in 7 Days) | 58.628 Favorites | 10.171 Reviews
Release on: Sep 15, 2020 (USA)
8th Place: The Inital
Once again, this list shows the success of personalization. However, this chain is not about names, but about an inital. This chain can score with simplicity and fits perfectly to the store Caitlyn Minimalist. In addition, stocking should be easy since no produce to order is necessary.
Price: 33,32$ | Profit: 29,70$ (one charm)
#: CAITLYN MINIMALIST, NAME NECKLACE, INITIAL NECKLACE, GIFT FOR HER, PERSONALIZED GIFTS, BEST FRIEND GIFT, LETTER NECKLACE, CHARM NECKLACE, BAR NECKLACE, BRIDESMAID GIFTS, DAINTY NECKLACE, ENGRAVED NECKLACE, CUSTOM NECKLACE
AI estimation : 9.034 Sales ( 308 in 7 Days) | 18.059 Favorites | 1.411 Reviews
Release on: Sep 12, 2022 (USA)
7th Place: The Jewelry Box
I already featured this product on my best seller list #personalized yesterday, so it’s not surprising to find it here as well. It’s always a good idea to offer add ons like; gift boxes, cases or bags for the jewelry. This provides a bigger touch point as long as it doesn’t distract from the jewelry but complements it.
Price: 28,50$ | Profit: 25,34$
#: jewelry box, travel case, bridesmaid gifts, gift for her, girlfriend gift, monogrammed jewelry, birth month flower, travel jewelry box, personalized gifts, gifts for women, birthday gift, personalized jewelry, bridal shower gift
AI estimation : 23.989 Sales (309 in 7 Days) | 22.783 Favorites | 5.046 Reviews
Release on: Jun 27, 2023 (USA)
6th Place: The elegant leave
These small fine stud earrings in elegant leaf design can score with high-quality photos, while the price-performance ratio looks much better right away. Especially since they are the only ones in this list that do not use pure golden minimalism.
Price: 14,15$ | Profit: 12,35$
#: silver earring, gold earring, leaves earring, leaf earring, plant earring, gift for her, flower earring
AI estimation : 3.294 Sales ( 318 in 7 Days) | 9.207 Favorites | 608 Reviews
Release on: Jan 02, 2022 (Scotland, UK)
5th Place: Flower Girl
One of my favorite examples of a successful Etsy product! Because here is not the product, a small beaded bracelet with monogram for girls, sold but the idea. It’s about the sweet occasion before the wedding to ask the flower girl. The bracelet alone would certainly not be a bestseller, but this sweet bundle, with design and the great product photos, definitely.
Price: 14,27$ | Profit: 12,46$ (with Box)
#: flower girl, flower, child, flower girl bracelet, flower girl jewelry, flower girl gift, girl, personalized, pearl, monogram, proposal, bracelet
AI estimation : 25.158 Sales (327 in 7 Days) | 12.224 Favorites | 3.242 Reviews
Release on: Mar 03, 2021 (USA)
4th Place: The handwritten name
This variant comes closest to the classic name chain, like Carry (Sex and the city). But in a more modern version with filigree chain and a writing that comes close to the handwritten. Also from the house of Caitlyn Minimalist.
Price: 34,99$ | Profit: 31,21$
#: GIFTS FOR HER, NAME NECKLACE, SILVER NAME NECKLACE, PERSONALIZED JEWELRY, MINIMALIST NECKLACE, DAINTY NAME NECKLACE, PERSONALIZED GIFT, CUSTOM NAME NECKLACE, CAITLYN MINIMALIST, GOLD NAME NECKLACE, BOX CHAIN, BOX CHAIN NECKLACE, GIFTS FOR MOM
AI estimation : 88.767 Sales (381 in 7 Days) | 114.426 Favorites | 17.505 Reviews
Release on: Mar 30, 2021 (USA)
3rd Place: The Silver Dangle
As you can see from this list, gold jewelry is very fashionable right now. Probably also because there are better and better methods to make gold looking jewelry more durable without real gold. These small silver pendants are from the same successful store as the sixth place.
Price: 15,74$ | Profit: 13,79$
#: earrings, silver earrings, earrings dangle, sterling silver earrings, earrings silver, dangling earrings, threader earrings, stud earrings, silver earrings dangle, shoot the moon, minimalist earrings, earrings dangle silver, dangle earrings
AI estimation : 3.114 Sales (410 in 7 Days) | 10.776 Favorites | 615 Reviews
Release on: Oct 19, 2020
2nd Place: The Snake Chain
The snake chain has recently become very popular and was previously still a very expensive, because complex manufactured, chain. Especially if you are a fan of layering chains, combination of several chains, this chain may not be missing.
Price: 13,33$ | Profit: 11,61$
#: Flat Snake Chain, Herringbone Chain, 18K Snake Chain, 18K Gold Chain, Gold Choker, Gold Necklace, Flat Chain, Gold Chain, Gift for Mom, Gift for Her, Mothers gift, Mother Gift, Gold Snake Chain
AI estimation : 2.880 Sales (494 in 7 Days) | 5.201 Favorites | 271 Reviews
Release on: oct 23, 2017 (China)
1st Place: The Knot
And who else but Caitlyn Minimalist could be on the first place? These little knots are not only cute, but also an amazing model for studs. But every person interested in jewelry should have seen this model before, even if in other variations. Why just this article from the store holds the first place could be related to the current sale action.
Price: 19.58$ | Profit: 17,62$
#:MINIMALIST EARRINGS, DAINTY EARRINGS, GOLD EARRINGS, CAITLYN MINIMALIST, SIMPLE EARRINGS, SILVER EARRINGS, GIFT FOR HER, TINY EARRINGS, knot earrings, STUD EARRINGS, GOLD STUD EARRINGS, BRIDESMAID EARRINGS, GIFTS FOR MOM
AI estimation : 6.510 Sales (1.357) | 10.435 Favorites | 1.025 Reviews
Release on: Jul 01, 2021 (USA)
Please note that the above prices are in $ for the USA. Prices are taken at the time of publication of the text and are not subsequently adjusted.
Using AI, I can provide rough estimates of sales, reviews, and favorites based on public data. Please note that this data is for orientation only and doesn’t reflect exact numbers.
The profit next to the prices should be for guidance that still Etsy fees fall off. The fees for shipping are not included.
Please keep in mind that behind the sales figures can also be very costly advertising & marketing campaigns. Therefore, you can not say across the board, whether the sales are worthwhile financially.
Since opening my own small shop, I’ve gained valuable experience with Etsy, SEO, marketing, and everything else you need to know about selling online. Discovering new ideas for small businesses and figuring out what works best has been a joy for me. As someone who is more analytical than artistic, I like to focus on that strength.
My blog is a place where I want to share my insights and knowledge with anyone who is interested in Etsy or handmade stores. I hope we can all learn and grow from each other, even if you are still sitting alone in your office at home. Because it’s more than „just a little Etsy store“ ….
Thanks for your support! ♥
